What is the Internet of Behaviors And Why is it Important for your Business?

Did you know that the number of Internet of Things (IoT) devices has doubled over the past five years? These things are everywhere with us today, from wearable technologies that track your fitness 24/7 to remote access to electrical devices in your home. The shift to mobile devices has changed the way we interact with the world around us. The collection of usage data and data by these IoT devices provides valuable information about users’ behavior, interests, and preferences. Thus the concept of Internet Behavior (IoB) was born.